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WHO WE ARE
Avenir Group, inspired by the French word for “a better future” and originated by the Li Lin Family Office, is a pioneering investment group dedicated to the strategic integration of traditional finance and digital assets, driving innovation to build a leading financial ecosystem and infrastructure. Through an integrated framework of Investment, Incubation, and Operations, the group focuses on digital asset management, trading and financial service platforms, PayFi infrastructure, and Real World Assets (RWA). As Asia’s largest institutional Bitcoin ETF holder, Avenir Group leads the regional market. With proven financial expertise and industry-leading capabilities, the group establishes its role as a global hub advancing capital mobility and strategic partnerships. Our key sub-brands, DeepTrading, specializing in high-frequency quantitative trading, and Avenir Foundation, advancing technology education and innovation, enhance our vision.
Global Presence
Hong Kong
Hong Kong
UK
UK
US
US
Singapore
Singapore
Japan
Japan
WHAT WE DO
Our people are relentless in seeking a better way. Each day, we reimagine and refine our strategies, models and technology in pursuit of superior results and long-term performance.
Financial Innovation
Emerging Technologies
Global Presence
Financial Innovation
We are pioneers in financial innovation and leaders in cryptocurrency asset management, specializing in diverse multi-asset and multi-strategy investments, including quantitative trading, public markets, private equity, and investments in the digital asset sectors.
Emerging Technologies
We support visionary innovation companies and entrepreneurs in the technology sector, actively driving the deep integration of blockchain technology and AI. We are committed to being a capital pioneer in advancing transformative AI technologies.
Global Presence
With a business footprints spanning across the United States, the United Kingdom, Japan, Singapore, and Hong Kong, we combine global vision with local insights to build an innovative, diversified, and resilient investment platform and ecosystem.​
CULTUREAvenir Group's core values bear on these aims and form the foundation of our unique culture.
Compliance and Sustainability
Compliance and SustainabilityWe prioritize adherence to regulations, sustainability, and long-term growth in every facet of our operations.
Pursuit of Excellence
Pursuit of ExcellenceWe are committed to achieving the highest standards of performance and continually striving for improvement.
Humility and Objectivity
Humility and ObjectivityWe maintain a humble and objective approach, ensuring that we learn, adapt, and make decisions based on facts and insights.
NEWS & INSIGHTS
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Avenir Group Set to Join $12M Strategic Investment in Nasdaq-Listed Metalpha for Blockchain & Digital Asset GrowthAvenir Group enters $12M private placement in Nasdaq-listed Metalpha (MATH) alongside Gortune, advancing blockchain trading, digital asset tech, and TradFi-DeFi integration.
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Avenir Group Set to Join $12M Strategic Investment in Nasdaq-Listed Metalpha for Blockchain
Avenir-HKU Web3.0 Quantitative Trading Challenge 2025Who makes it to the next round? Check out the list of the first round winners now.
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Avenir Group Strategically Partners with the HKU Business School’s Web3 Research Hub to Launch Global Digital Asset Quantitative Trading Competition
Avenir Group Marks One Year as Asia's Largest Bitcoin ETF Holder, Surpassing $1 Billion in Holdings in Q2 2025According to the Q2 2025 SEC 13F filings, as of June 30, 2025, Avenir Group holds 16,558,663 shares in BlackRock’s iShares Bitcoin Trust (IBIT), valued at US$1.01 billion.
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Avenir Group Becomes Top Institutional Holder of Two Major Bitcoin ETFs in Asia Bitcoin ETF Holdings Totaled US$384 Million in Q2
WORK WITH EXCEPTIONAL TALENT
At Avenir Group, talented investment teams and technologists work together to develop, execute and be part of innovative and platinum projects. We bring together brilliant minds to do what others consider as impossible.
Explore Career Opportunities
Quantitative Trader
Central - Hong Kong Based
Senior Compliance Officer
Central - Hong Kong Based
Quantitative DevOps Specialist 
Central - Hong Kong Based
Quantitative Researcher
Cambridge - UK Based
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